Ros Jennings Inaugural Professorial Lecture – ‘Ageing in, and with, Popular Culture’ (22nd June 2016)

Abstract: Popular cultural forms such as advertising, film, television and popular music all contribute to how we construct our identities and understandings of ourselves as we age. Dominant biomedical and cultural models of ageing construct old age as a process of decline and these models permeate popular culture and our everyday understandings of growing old. Old age is constantly compared negatively to youth and consequently the process of ageing has become something to be feared. For women, whose identities and worth in society are still strongly influenced by patriarchal notions of youthful heterosexual feminine beauty, the process of ageing has been revealed as being particularly traumatic.

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